Why is FIFA not called FIFA anymore?

The iconic series, a staple in the gaming world since 1993, has undergone a significant change: it's no longer called FIFA. This change, marking a departure from a three-decade tradition, began with the introduction of EAFC 24. The shift from "FIFA" to "EAFC" (EA Football Club) reflects the end of the long-standing partnership between EA Sports and FIFA (the International Federation of Association Football). Stay up to date with all EAFC news on FUTFC.gg

The end of a long partnership

For nearly 30 years, EA Sports produced the series under a licensing agreement with FIFA, the sport's global governing body. This partnership allowed EA Sports to use the name and brand, lending authenticity and global recognition to the game. However, by 2022, negotiations to renew this partnership broke down. The crux of the issue was financial: FIFA demanded a significant increase in the licensing fee, reportedly asking for $300 million annually—double the previous fee of $150 million.

Financial considerations

The increased financial demands posed a significant challenge for EA. The hefty fee would have a considerable impact on EA's profit margins and its ability to invest in other aspects of the game's development. Faced with these demands, EA made the strategic decision to forgo the branding altogether. In May 2022, EA officially announced that their future football games would no longer carry the FIFA name, starting with EAFC 24 in 2023.

Response and future plans

Following EA's announcement, President Gianni Infantino responded by emphasizing the value of the brand. He assured fans that any game bearing the name would be superior and continue to be the best football game available. It also indicated plans to collaborate with other developers to produce future branded games, although specific partnerships have not been announced.

Impact and reception of EAFC

Despite concerns that the rebranding might affect its popularity, the transition from FIFA to EAFC has been remarkably successful. Pre-release sales for EAFC 24 saw a significant increase, with 6.8 million copies sold, a 25 percent rise compared to its predecessor. This suggests that while the name has been synonymous with football gaming, EA's reputation and the quality of its football games continue to hold strong appeal for players.

The transition from represents a pivotal moment in sports gaming. While the loss of the name is notable, EA's ability to maintain—and even enhance—its market position with EAFC demonstrates the strength of its gaming franchise.